A founder memo · Ally → Ploy
ployAlly

Ploy is a PLA monster.
Let’s feed it.

A founder note on the community you could build inside Ploy. A marketplace where founders monetize their own outcomes, not courses. Scroll to the end for exactly what we’d love to build with you.

TLDR: Skip all this, what are you proposing?
WHAT WE SEE

Everyone keeps selling the how-to.

The creator economy monetizes advice. Watch the course, buy the template, start from scratch anyway. There is a version where founders monetize the outcome itself, and it runs on the first click.

The creator economy today
Creator sells a course
You watch 40 videos
You still start from zero
The method rots
Ploy Community
Founder runs a real flow
Ploy makes it a Ploybook
You clone and run it
They earn on every run
Taste compounds

The difference isn’t the content. It’s who made it, and whether it actually runs.

THE FLYWHEEL

Ploy Community stops being a feature.
It becomes an economy that compounds.

Each run funds the next. Nothing here expires. It accumulates. Hover any step to follow the loop.

  1. 1
    Viral events
    PloyOffs and live webinars turn go-to-market into must-watch events people actually tune in for.
  2. 2
    Publish Ploybooks
    Every event ships the winning flow as a Ploybook anyone can clone and run in minutes.
  3. 3
    UGC from events
    The recordings become an endless, authentic content stream. The event is the marketing.
  4. 4
    Scale the events
    Winning formats repeat across every department, creator, and category.
  5. 5
    More dePLOYers
    The Whop move: the audience becomes the next wave of builders who publish their own Ploybooks.
  6. 6
    Reputation marketplace
    Taste is king. The best climb the charts, earn on every run, and headline the next event.
WHAT WE’D BUILD TOGETHER

Ploybooks are PLA playsheets.
The community is the economy.

Ploy becomes the largest CLI web platform. Hundreds of thousands scan the Ploybook charts for the latest ecom, email, and SEO methods. Not creators selling courses. Founders monetizing their own outcomes.

● Live · PloyOffs

We built the Alex Hormozi method into a Ploybook. With Alex Hormozi.

Recruit world-class marketers to build complete end to end go-to-market Ploybooks, live. The competition is the content, and the content is the acquisition.

Watching now
12,430
Attend the PloyOff ✦
Required viewing · PloyOffs

How to make your web app Mythos-ready.

The Ploybook that keeps your app from getting hacked, leaked, or ripped offline. Skip it and you find out the expensive way, live in front of your users.

Apps breached this month
1,204
Don’t get caught out ⚠
ployCommunity
PublishDiscover

Where founders run their Ploybooks.

Clone Ploybooks built by founders who have done it. Earn every time someone runs yours.

I’m looking for the latest LinkedIn BD strategy…
$2,418,995earned
1,284Ploybooks
9,474dePLOYers
Categories = departments
MarketingGrowth EngineerSEO & ContentSales & OutreachBiz DevCustomer EnrichmentAccounting & FinanceProduct & DesignAgentsAnalytics
POPULAR PLOYS

Taste is king.

App Store charts, for go-to-market.
1NM
AEO Comparison Pages
by Neel Murthy
4.941.2k runs$182k earned
2
Homepage from Scratch
by Ploy
4.986.6k runs$140k earned
3BC
Viral App Waitlist in a Box
by Bryant Chou
4.860.1k runs$96k earned
THE ECONOMY LOOP

Publish what you already run.

Ploy sees a founder running the same flow on repeat. It prompts them to publish it, and shows the credit cost against the returns. The best taste rises. The author gets paid on every run.

Publish your Ploy?
Cold Outreach Enrichment Flow
You ran this 14 times this week.
Est. monthly
+$3,200
Publish
OUTCOMES WORTH FUNDING

The Ploybooks we want on the charts.

THE AGENCY
A $20k/mo shop shuts down, and earns more from Ploybooks.

It stops selling hours. It publishes the flows it already ran, and every founder who runs one pays it.

THE CREATOR
An AI creator ships a viral launch in a box.

A startup runs it and goes platinum on X. The creator monetizes the outcome, not a course.

THE STANDARD
A guided brand guideline strategy, step by step.

The best taste in the world becomes a Ploybook anyone can clone and run in minutes.

These builders don’t show up for free. Ally funds the people who fill the marketplace.

ONE LAST THING
ployAlly

If this belongs inside Ploy,
let’s build it inside Ploy.

We’ve spent months arriving at a complementary piece of the same infrastructure.

We could build adjacent platforms for years, or build the larger thing once.

If we’re wrong, we’ve shared an idea. If we’re right, it’s foundational for Ploy.

Mercy & Jake, Ally